A Successful Mission Statement

A business's mission statement defines the present business scope and broadly describes the organization's present capibilities, focus, and activities. It is concerned with broad concepts such as the firm's image, with the basic services the firms plans to perform, and with the long-term financial success. Once set missions are rarely revised.

Result-Oriented Objectives

A clear definition of your mission enables you to design results-oriented objectives and strategies. They include:

• Finance Objectives
• Marketing Objectives
• Production Objectives
• Management Objectives
• Human Resource Management Objectives
• Legal Objectives

A good mission statement defines exactly the identity of your business and allows all of your planning to flow from it. It is important to have a mission statement and major objectives that will interrelate and provide guidance for a cohesive and meaningful organizational structure (Byrd & Megginson, 2009).